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Bleaching strips up to 60% of natural oils and weakens keratin bonds, leading to dryness, damage, and breakage.
The beauty landscape in the Middle East continues to evolve rapidly in 2025. Driven by a young, beauty-savvy population and a growing preference for high-performance products, the region presents major...
“Clean beauty” is a trending term—but it’s not always what it seems. This post breaks down the myths, highlights hidden risks, and shares what dermatologists really recommend. Learn how to...
The Sulfate Problem: Why Your Shampoo is Damaging Your Hair Most commercial shampoos contain sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES) - harsh detergents that: Strip 80% of...
UV rays harm skin year-round, indoors or outdoors. Daily sunscreen use prevents aging, sunspots, and skin cancer.
Platinum blonde hair turns brassy from natural warm undertones and mineral buildup, especially due to hard water in the UAE.
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